Privacy Policy for Allusion Diving

Effective Date: 30 August 2025

At Allusion Diving, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit our website, book our services, or communicate with us. It also outlines your rights under laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following categories of personal information:

Identifiers: Name, email address, phone number, billing information, and account details.
Commercial Information: Records of services booked, purchases, and payment history.
Diving & Safety Information: Certifications, medical questionnaires, emergency contacts, and other safety-related details required for diving activities.
Internet/Technical Data: IP address, browser type, device information, and site usage data through cookies or analytics tools.
Payment Information: Processed securely by third-party providers; we do not store your full credit card details.

2. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or UK, we process your personal data under the following legal bases:

Contract: To provide diving services, process bookings, and fulfill transactions.
Legal Obligation: To comply with tax, safety, and regulatory requirements.
Consent: For marketing communications or use of optional cookies.
Legitimate Interests: To improve our website, ensure safety, and enhance customer service.

3. How We Use Your Information

We use your personal information to:

Provide diving lessons, trips, and related services.
Process reservations, payments, and customer support inquiries.
Verify certifications and collect necessary health/safety information.
Improve our website, marketing efforts, and customer experience.
Comply with applicable laws and regulations.

4. Sharing & Disclosure

We do not sell your personal information. We may share your data only with:

Service Providers (e.g., payment processors, booking software, IT support).
Regulatory or Legal Authorities when required by law.
Emergency Services if necessary for your health and safety.

For California residents: While we do not sell data, we may disclose certain categories of information for business purposes as outlined above.

5. Cookies & Tracking

We use cookies and similar technologies to:

Remember preferences and enhance user experience.
Analyze website performance and visitor trends.
Deliver relevant marketing (with your consent, if required).

You may disable cookies in your browser settings, though some site features may not function properly.

6. Your Rights

Under GDPR (EEA/UK Residents):

You have the right to:

Access your personal data.
Request correction or deletion of data.
Restrict or object to data processing.
Withdraw consent at any time.
Request data portability.
Lodge a complaint with your local Data Protection Authority.

Under CCPA (California Residents):

You have the right to:

Know what personal information we collect, use, and share.
Request deletion of your personal information (subject to exceptions).
Opt-out of any “sale” of personal information (we do not sell data).
Access your data in a portable format.
Exercise your rights without discrimination.

To exercise your rights, please contact us (see Section 9).

7. Data Retention

We keep your personal information only as long as needed to provide services, comply with legal obligations, or resolve disputes. Diving safety and regulatory forms may be retained longer as required by law.

8. Security

We use reasonable technical and organizational safeguards to protect your data. However, no online system can guarantee complete security.

9. Contact Us

If you have questions or requests regarding your personal information or this Privacy Policy, contact us at:

Allusion Diving
Email: [Insert Contact Email]
Phone: [Insert Phone Number]
Address: [Insert Business Address]

For GDPR inquiries: Please indicate if you are located in the EEA or UK so we can respond appropriately.

10. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated Effective Date.